So many times, people undervalue the impor- tance of patience in business and it’s easy to see why. Sometimes the reward seems to far away and the need for a win or that instant gratifica - tion we all crave can whisper in our ear that it’s best to throw in the towel. When that happens just whisper back that your patience will win this battle and keep going. If you’ve been feeling like success is not coming quickly enough or that your big payday is taking too long, it’s always best to re-evaluate your business (just to be sure you actually are on the right track). Reach out to mentors and advisors in your network, improve your processes, and ensure that you’ve put everything in place so that you can come away as a winner. If you’ve put that work in and you continue to hustle, know that the obstacles ahead may be many, the road may be winding, and the journey will be tiring but the more you trust the process and the more you believe that all your hard work will pay off, the more patient you will ultimately become. In a world where time moves quickly and it seems like everyone around us is moving forward while we’re standing still, remember the story of the Tortoise and the Hare. Moving slowly toward the finish line does not mean you will fail and most of the time, it’s those businesses that grow slowly who grow the biggest. It’s those businesses that remain patient while digging in their heels and never giving up that win the ultimate prize of success, no matter if it takes them a year or a decade to make it happen. Don’t let our fast-moving, instantly gratifying world ever get you down, in life or in business. Be patient, put in the work, and grow a little bit every day and soon enough you’ll reap the rewards you’ve dreamed of from the very begin- ning in your personal and professional life.
It’s like losing weight. You often will not see the results right away but if you continue to show up, do the work and eat right, eventually, your com- mitment will start showing. Maybe at first, you’re the only one who recognizes it but soon enough everyone around you can see the changes. But you have to be patient because it’s you against yourself. You need to keep showing up and putting the work in even on days when it might be really hard, when you might be extremely tired or when you feel like nothing you’re doing is even working. That’s what growing a business is like. You need to show up and do those things that no one else can see, over and over and over, until finally, the world takes notice. It takes grit to decide you’re not giving up or giving in and an abundance of trust in yourself and your business but if you’ve put the work in, validated your idea, worked to get the product-market fit, and continue to make even small steps forward then you’re on the right track.
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VOL 23 ISSUE 1 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • VOL 23 ISSUE 1
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