Business Administration
Prerequisite(s): 220; 230 or 231; 370. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 472 - Capstone for International Business Concentration This is the capstone course for the international business majors. Students will be expected to apply principles and skills learned previously into the design of a business plan. Students will learn to identify and screen potential international business ideas, and develop an idea into an opportunity for generating financial, social and spiritual returns. There will also be a focus on career preparation and finishing the E-Portfolio. The student’s E-Portfolio must demonstrate completion of the cross- cultural/overseas experience required of all International Business concentration students. Prerequisite(s): BUSN 347, 375, and 403. Acceptance into the Crowell School of Business. Restriction(s): Must be an International Business (BUIB) concentration only. Note(s): Completion of international experience requirement. Passing this course with a “C” or better will satisfy the Crowell School of Business E-Portfolio Competency Requirement. No substitutions or transfers will be allowed in place of this course. Grade Mode: A. Credit(s): 3. BUSN 473 - Capstone for Management Concentration As the capstone for management concentration students, this course will explore advanced and current topics in management. Students will complete an academic service learning project, field study, or other experiential projects related to their future career interests. Students will complete an E-Portfolio including career preparation materials, demonstrate the ability to apply the principles and practice of ethical and responsible business behaviors consistent with Biblical leadership models. Prerequisite(s): BUSN 347, 403 and 421. Acceptance into the Crowell School of Business. Restriction(s): Must be a Management (BUMN) concentration only. Note(s): Passing this course with a “C” or better will satisfy the Crowell School of Business E-Portfolio Competency Requirement. No substitutions or transfers will be allowed in place of this course. Grade Mode: A. Credit(s): 3. BUSN 474 - Capstone for Marketing Concentration As the capstone course for marketing majors only, (to be taken the last spring of college) emphasis will be placed on exploring a holistic approach to the marketing decision making process through working with local, real world clients in a group marketing project. There will also be a focus on career preparation such as choosing an industry, developing LinkedIn pages, preparing resumes, sharpening interviewing skills and finishing E-Portfolio. Prerequisite(s): BUSN 432 and 435. Acceptance into the Crowell School of Business. Restriction(s): Must be Marketing (BUMK) concentration only. Note(s): Passing this course with a “C” or better will satisfy the Crowell School of Business E-Portfolio Competency Requirement. No substitutions or transfers will be allowed in place of this course. Grade Mode: A. Credit(s): 3. BUSN 475 - Capstone for Marketing Management Concentration As the capstone for marketing management concentration students, this course will explore advanced and current topics in both marketing and management. Students will complete an academic service learning project, field study, or other experiential projects related to their future career interests, develop an E-Portfolio including career preparation materials, research and write a marketing plan, and examine their own calling to integrate their faith in Jesus Christ to their future career. Prerequisite(s): BUSN 318 or 328; 334 or 344; 403. Acceptance into the Crowell School of Business. Restriction(s): Must be Marketing/Management (BUMG) concentration. Note(s): Passing this course with a “C” or better will satisfy the Crowell School of Business E-Portfolio Competency Requirement. No substitutions or transfers will be allowed in place of this course. Grade Mode: A. Credit(s): 3. BUSN 490 - Seminar in Current Business Topics Selected current business topics, varied by semester. Students will be responsible to read preparatory materials and then demonstrate their learning through one or more methods. Prerequisite(s): Acceptance into the Crowell School of Business. Note(s): May be taken for a total of 3 credits with different content. Grade Mode: A. Credit(s): 1–3.
BUSN 435 - Business to Business Marketing A practical approach to understanding and implementing marketing strategies as applied to the business sector. Special attention will be given to examination of various marketing employment positions including analysis of the following subjects: purchasing, negotiating, marketing research, market segmentation, personal selling, sales management, promotion and ethics in the business to business marketing environment. Prerequisite(s): BUSN 220, 231. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 437 - Real Estate Laws relating to rights and obligations inherent in ownership of real property; how title to real property is transferred; homesteads, trust and deeds, liens; land descriptions; escrow procedures; title insurance, and the real estate broker. Prerequisite(s): 361. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 438 - Marketing for Non-Profit Organizations Examination and evaluation of the principles of basic marketing as applied to the non-profit sector. Philosophy of non-profit marketing and its practical application will be utilized through individual student projects. Specific marketing strategies will relate to churches, social service organizations, foundations and other designated non-profit organizations. Prerequisite(s): BUSN 432. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 450 - Directed Studies Extensive exploration of the literature in a selected field of business or economics under faculty guidance. Prerequisite(s): May vary by topic. Acceptance into the Crowell School of Business. Note(s): May be taken multiple times with different content for a maximum of 6 credits. Grade Mode: A. Credit(s): 1–4. BUSN 453 - Website Development for Marketing Purpose of course is to learn and immediately apply practical technological skills that are necessary in developing an effective and efficient website. Topics may include: website research and proposal; web page design and development; internet graphics. Prerequisite(s): 220; 230 or 231. Acceptance into the Crowell School of Business. Note(s): Individual credits satisfied by five-week modules. Grade Mode: A. Credit(s): 1–3. BUSN 455 - Internet Marketing The study and development of marketing tools for competing effectively in the Internet economy, including marketing issues that managers must address as they consider how to develop successful commercial strategies on the web and other emerging electronic media. Views the web as a channel of information distribution, and increases understanding of the nature of the Internet, its culture, and issues related to flow, stickiness, navigation, inter-activity, addressability, trust, and privacy. Topics include marketing research, consumer behavior, customer service, advertising, positioning, and web economics. Teaching methods include class lecture, readings, guest speakers, case studies, on-line activities, and a web-based marketing project. Prerequisite(s): 230 or 231. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 460 - Business Internship Business work experience related specifically to field of study. A proposal describing learning objectives, collateral reading and expected benefits must be submitted and accepted by a supervisor and instructor during the semester prior to registration. Prerequisite(s): Approved proposal. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 462 - Investments Principles for the individual investor; tests of a sound investment, information sources; types of stocks and bonds; mechanics of purchase and sale. Prerequisite(s): 370. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 463 - Advanced Corporate Finance Advanced analysis of the management of long-term assets, debt and equity, including capital acquisitions. Some attention to shorter term management of inventory and payables. Prerequisite(s): 370. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 464 - Entrepreneurship and Small Business Management Methods, problems and factors involved in launching and managing small profit and non-profit organizations. Prerequisite(s): 230 or 231; 370. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 470 - Strategic Management How to determine strategic direction in organizations. Core studies and projects provide practical application of principles, with projects designed to provide actual research experience, with case study approach.
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