Marketing Students must complete 60 units.
Principles of Microeconomics 3 An introduction to microeconomic analysis. Topics covered include consumer theory, the conduct of firms under competitive or monopolistic conditions, the causes and consequences of various market outcomes, and the role of government in regulating economic behavior. Economic Principles 3 Micro and macro economic theory with an emphasis on the application of this theory to current economic issues, including the study of those who developed the theory and their predecessors. Issues involving trade and finance among nations and their comparative economic systems will also be examined. Notes: For non–business majors only. 3 Financial accounting concepts and techniques essential for all business majors and those seeking to learn the language of business; analyzing and recording transactions; preparation of financial statements; valuation and allocation procedures. Notes: Fee: $10. Principles of Accounting I Principles of Accounting II 3 Financial accounting for corporations; analysis of financial statements; international accounting issues; introduction to managerial accounting; product costing and cost allocation procedures; budgetary control and responsibility accounting; analysis and techniques for planning and managerial decision making. Prerequisite: 211. Notes: Fee: $10. 3 Information systems, their design, implementation and contribution to management planning, decision–making and control. Applications involving microcomputers and decision support systems. Notes: Fee: $20. Management Information Systems Calculus for Management Sciences 3 Fundamental principles of differential and integral calculus. Applications chosen mainly from the management sciences. Prerequisite: Passing proficiency exam administered by Math Department or receiving a “C” or better grade in Math 103 the prior year. 3 Managing family finances; budgeting use of credit; borrowing money; saving methods; purchase of life, health, property and auto insurance; buying and renting property; taxes; buying securities; wills and estates. Personal & Family Finances
BUSN 202
Three units of upper division business electives. BUSN 332 Marketing for Non–Profit Organizations BUSN 344 Global Marketing Management BUSN 410 Customer Relationship Management
Units: 3
102
Units: 3
BUSN 205
Units: 3
BUSN 432 Marketing Research
Units: 3
BUSN 433 Marketing Decision Making BUSN 435 Business to Business Marketing
Units: 3
Units: 3
Choose one of the following (with department approval) BUSN 453 Christianity & Culture
Units: 3
BUSN 211
or
Business Internship
Units: 1–3
BUSN 460
Business Administration Minor
BUSN 212
Minor Requirements A Minor in Business Administration is offered with the completion of 18 units plus six units of specified quantitative prerequisite courses.
Principles of Macroeconomics Principles of Accounting I Principles of Accounting II Introduction to Marketing Principles of Management
Units: 3
BUSN 201
BUSN 220
Units: 3
BUSN 211
Units: 3
BUSN 212
Units: 3
BUSN 230
Units: 3
BUSN 240
Business Finance
Units: 3
BUSN 370
BUSN 223
Quantitative Prerequisite Courses BUSN 190 Business Statistics
Units: 3 Business 190 also counts toward the general education requirement for science/math, but these units cannot be counted toward both general education and a business minor. Units: 3 Information systems, their design, implementation and contribution to management planning, decision–making and control. Applications involving microcomputers and decision support systems. Notes:Fee $20. Management Information Systems
BUSN 229
BUSN 220
Introduction to Marketing
3
BUSN 230
Introduction to the basic elements of modern marketing including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix variables of product, promotion, price, public relations, and place/distribution. Prerequisite: 190 or consent. 3 Presents a conceptual overview of the principles of management. The functions of leadership, planning, controlling, and organizing are analyzed. The leader’s perspective on creating competitive advantage in a global environment is related to the topics of diversity, ethics and social responsibility, human resources, corporate culture and organizational structure. Principles of Management
Courses (BUSN)
Programming & Data Structures for Business This course presents object oriented and procedural software engineering methodologies in data definition and measurement, abstract data type, construction and use in developing screen editors, reports and other IS applications using data structures including indexed files.
3
BUSN 105
BUSN 240
Business Statistics 3 Collection and presentation of business data, central tendency and dispersion measures for business analysis, sampling and inference for confidence intervals and hypothesis testing, business forecasting with simple and multiple regression, and index numbers. 3 Macroeconomics: supply and demand analysis, fiscal and monetary policy, money and banking, international trade and the balance of payments. Principles of Macroeconomics
BUSN 190
BUSN 201
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