73
Biola University
BUSN 230
Introduction to Marketing
3
BUSN 438 BUSN 474
Marketing for Non-Profit Organizations Capstone for Marketing Concentration
3 3 3
or BUSN 231 Introduction to Marketing: Practical Application BUSN 243 Fundamentals of Financial Planning
3 3
Select 3 credits of Business electives
BUSN 339
Estate Planning
Total Credits
18
or BUSN 342 Retirement Planning BUSN 354
Marketing Management Concentration-Specific Courses BUSN 230
Insurance and Tax Planning
3 3 3
BUSN 462 BUSN 477
Investments
Introduction to Marketing
3
Capstone for Financial Planning
or BUSN 231 Introduction to Marketing: Practical Application BUSN 328 Organizational Behavior
Total Credits
18
3 3 3 3
International Business Note: All students in the International Business emphasis are encouraged to take ANTH 200 for Core Curriculum (GE) Behavioral Science.
BUSN 334 BUSN 418 BUSN 475
Promotions
Consumer Behavior
Capstone for Marketing Management Concentration
Concentration-Specific Courses Cross-cultural/overseas learning experience: Every
Select 3 credits of Business electives
3
Total Credits
18
International Business student must participate in a cross- cultural/overseas learning experience that allows them to apply skills learned in the classroom in a foreign environment. This may be fulfilled by taking a business-related internship of at least 6 weeks in length. Students are encouraged to fulfill this requirement by participating in an approved study- abroad program either before or during their Junior year. Whichever option a student chooses, it must be pre-approved by the student’s academic advisor. Students will be required to demonstrate completion of this requirement in their E- portfolio. ANTH 403 Economic Anthropology
Business Management, B.S. Mission
The mission of the Bachelor of Science in Business Management is to equip adult students to complete the calling God has given them to
practice business as ministry. Degree Program
The Bachelor of Science in Business Administration is an undergraduate major designed for students who have previously completed some academic work and preferably have some experience in the business world. This program will provide students with the tools to advance their career and become stronger business leaders. Through a year-round, fully online program, students can complete their degree on a schedule that works for them, while still receiving a quality curriculum, caring professors, integration of Biblical values, and a focus on Business as Ministry for which the Crowell School of Business is known. Learning Outcomes Program Learning Outcomes Upon completion of the Bachelor of Science in Business Management, , students will be able to: 1. Analyze and process business information in a manner that is logical, reflective, researched and applicable to managerial decision-making (ULO 3). 2. Present information orally and in writing for informational, persuasive, argumentative and expressive purposes while giving appropriate consideration to audience, context and format. Ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions (ULO 3). 3. Apply quantitative, statistical and financial methods to analyze, interpret, communicate and address challenges in organizations. Ability to translate vast amounts of data into abstract concepts and to understand data based reasoning (ULO 1). 4. Demonstrate the ability to synthesize management concepts with Biblical values to create sound business strategies (ULO 2).
3 3
BUSN 230
Introduction to Marketing
or BUSN 231 Introduction to Marketing: Practical Application BUSN 375 Business as Mission
3 3
BUSN 472
Capstone for International Business Concentration
INCS 322
Intercultural Adjustment
3
or INCS 420 Intercultural Communication Select 3 credits of Business or Intercultural Studies electives
3
Total Credits
18
Management Concentration-Specific Courses BUSN 230
Introduction to Marketing
3
or BUSN 231 Introduction to Marketing: Practical Application BUSN 318 Human Resource Management
3 3 3 3 3
BUSN 410 BUSN 421 BUSN 473
Customer Relationship Management
Leadership and Change
Capstone for Management Concentration
Select 3 credits of Business electives
Total Credits
18
Marketing Application Concentration-Specific Courses BUSN 231
Introduction to Marketing: Practical Application
3
BUSN 432 BUSN 435
Marketing Research
3 3
Business to Business Marketing
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