American Consequences - March 2019

the irony which has been so tiresomely fashionable for the past 30 years. But in this case, given the goof butts, maybe not.) The Grump objects to the way all of the books are more cheerleader try-outs than business analyses. “The cannabis industry appears to be one of the fastest-growing markets ever seen...” – Start Your Own Foreword. “The legalization of the cannabis industry is the biggest opportunity for entrepreneurship since the birth of the Internet...” – The Entrepreneur’s Guide Introduction. “Right now is the perfect time to get involved in the marijuana industry...” – Idiot’s Guide p.1 Here is a very new type of commercial enterprise that has a complex and rapidly changing relationship with federal, state, and local legislation, a prior history of involvement with organized crime, and health and safety product hazards certain to be the object of tort litigation.

This month, the Book Grump takes a break from complaining about the NewYork Times Business Book best- sellers to fume, as it were, at the best-selling books on the cannabis business.

The Grump presumes these books are best-selling. They were selected from what popped up first when the subject was Googled. Whether the algorithms that determined their prominence were rolled in a spliff, smoked in a pipe, or vaped... the Grump knows not. But setting the books alight or baking them into brownies is just as much help as reading them, if you want to make a fortune in pot.

The Grump objects to the way all of the books are more cheerleader try-outs than

business analyses.

The Grump reviewed (that is to say, “flipped though with increasing irritation and waning patience”) the following: Start Your Own Cannabis Business , a “Startup” book published by Entrepreneur Magazine . (Among the 60-plus other offerings in Entrepreneur ’s “Startup” series are Start Your Own Coin-Operated Laundry and Start Your Own Medical Claims Billing Service .) The Entrepreneur’s Guide to Cannabis by Michael Zaytsev, which seems to have been self-published. Starting & Running a Marijuana Business by Debby Goldsberry. This is also part of a series called “The Complete Idiot’s Guides.” (Presumably the series was named with

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March 2019

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