PopALock_NEWS_OCT2019_PP_DL_RTP

FALL FAMILY FUN

Decorate Your House With Your Own Creations!

The leaves are turning, the weather is changing, and the holidays are right around the corner, which means it’s time to bring out the fall decor! To make this season especially memorable for your family, create your own decorations with these fun ideas below. PINE CONE PAINTING Go on a family walk through the park to pick up a few fallen pine cones or take a quick trip to the store to buy a bag. Once everyone has their own hand-picked pine cone, grab a paintbrush and a few colors and have at it! For extra flair, add some fixings like glitter, beads, sequins, string, and more. LEAF PAINTING Take a trip outside with the kids to pick out some large, unbroken leaves, then head back inside and get creative! You can pull out the construction paper and paint trees, using handprints and “arm prints” as the

trunks and branches. Paint the leaves you found to spruce up your trees or use them as decorations on their own. You can also use them for leaf printing or leaf pressing. FUN FINGER FOOD When you’ve got multiple friends and family members coming over and you need snacks, edible decorations are the way to go. You can get a little creative and make elaborate treats, or you can opt for delicious and easy-to-make finger foods with your kids. A good starting treat for your family is a batch of pumpkin Rice Krispie Treats. Add orange food coloring to the mix and get your kids to shape the treats like pumpkins before using a few pretzel sticks to make sturdy stems. THANKSGIVING CRAFTS Thanksgiving is only a month away, and your possibilities for holiday-themed crafts are endless with just a few supplies like

paper, scissors, markers, and string. You can make turkey placemats, tissue paper trees, pumpkin garlands, paper pumpkins, or leaf mobiles to hang from the ceiling. Compile a list of ideas and have your kids pick out which craft they want to do first, then get to work together to create as many decorations as you want to display for Turkey Day. With these engaging craft ideas, the whole family will be eager to make their own decorations and show them off for months to come!

How One Company Fights Pediatric Cancer

HATS FOR EVERY HEAD The annual revenue of apparel company Love Your Melon, which produces knit cotton beanies, is projected to hit $40 million this year. It’s hard to believe it started out as a project for founders Brian Keller’s and Zachary Quinn’s college entrepreneurship class. However, Love Your Melon didn’t become what it is today until the founders saw a need to fill in the fight against child cancer. Nearly 16,000 kids under 19 are diagnosed with cancer every year according to the American Childhood Cancer Organization. When Keller and Quinn first began selling beanies, they were just helping residents of St. Paul, their university hometown, cope with the frigid winters. Quinn credited Toms Shoes founder Blake Mycoskie for the idea to introduce a “buy one, donate one” business model. After he and Keller sold their first 200 beanies, they donated 200 to the oncology department of a nearby children’s hospital. The rest is history. Keller and Quinn leaned hard into their mission to provide every child fighting cancer with a hat, and they achieved it. Instead of stopping there, they started donating 50% of Love Your Melon’s profits to like-minded organizations like the Children’s Cancer Research Fund and the Foundation for Cancer Care in Tanzania. At the same time, they’ve also diversified their products to include T-shirts, tank tops, pullovers, and other apparel. Love Your Melon’s successful ongoing mission has earned it a spot on the growing list of successful businesses that put their mission before profit. When asked about the company’s success, Quinn attests to the power of social media in

raising awareness for Love Your Melon’s mission. One ad campaign on Facebook earned them a 14-fold return on their investment. Social media campaigns have been essential in bringing millennial and Generation Z customers to online businesses like Love Your Melon. Their mission may earn them loyal followers, but their social media savviness connected effectively with their market. In the age of information, philanthropic business like Love Your Melon take off because a clear mission and means bring awareness to the masses.

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