Built America Magazine
“Core 10 steel exposed to the elements is what they call 100-year steel. Encapsulated? Hundreds of years.” Rebuilding Differently
Local operators manufacture under Wink Panels’ engineering standards, while the company concentrates on sourcing and system refinement. “If we got 10% of the houses built in every single state,” he says, “there’s got to be at least one production plant in every state.” Recycled and surplus steel sourcing strengthens supply chain stability and cost control. “This is a huge market,” Jimmy says. “This will bring steel back into housing in a way it never had a chance before.”
Jimmy is blunt about the traditional model.
“Build it. Sell it. Build it. Sell it,” he says. “The accountability just isn’t there.”
In disaster-prone regions, rebuilding the same way means rebuilding again. “Why build back with something you know you’re going to rebuild again?” he asks. He imagines FEMA-ready facilities built on the same elevating system. The first floor serves as a warehouse for emergency supplies. The second floor becomes intake and temporary accommodations for displaced residents. On top, a helicopter pad supports rescue access, with boats and equipment positioned for rapid deployment. These aren’t temporary tents.
They’re permanent, elevated infrastructure designed to be ready before the next disaster arrives.
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