Professional December 2017/January 2018

Charity news

Winners announced at National Payroll Giving Excellence Awards 2017 WINNERS WERE announced at the National Payroll Giving Excellence Awards at Clothworkers Hall, in London on 22 November, as the government scheme was celebrated for raising funds for UK charities for thirty years. The awards were presented by: Peter Lewis, chief executive officer (CEO) of the Institute of Fundraising; Panikos Efthimiou, chair of The Association of Payroll Giving Organisations; and Mervi Slade, chair of the Institute of Fundraising’s Payroll Giving Special Interest Group. The 2017 winners are as follows: ● The Entertainer took top prize for Best Overall Campaign ● Royal Mail received special recognition with a Lifetime Achievement Award ● Mark Slade from The Payroll Giving Team was named Best Fundraiser ● Debbie Bullock of Aviva was designated as Best Corporate Champion ● The Chartered Institute of Payroll Professionals was recognised as best Government and Public Sector Employer ● Most Innovative Scheme: Large – Arriva; Medium – Valero; Small – Arag Plc ● Best Promotional Partnership: Mega – Sainsbury’s; Large – Costco; Medium – Experian; Small – Chesterton’s Global Ltd ● Most Successful Sustained Scheme: Mega – RBS; Large – Arriva; Medium – The Entertainer; Small – Balcas. Mervi Slade, who headed the judging panel, said: “This year’s entries were heartening as they showed a real mix of case studies. It was good to see new blood coming up with creative ways to launch a payroll giving scheme as well as organisations which had already had considerable success continuing to drive uptake and achieve record breaking results. It was also refreshing to see some businesses recognise the fact that their scheme had not been performing well and take action to transform employee engagement and donor levels. “The new Diamond Payroll Giving Quality Mark has been launched to not only celebrate thirty years of payroll giving but is a reflection of the significant number of organisations that are committed to continuing to drive their schemes forward and achieve 30% uptake of payroll giving amongst all employees.” Helen Hargreaves, associate director of policy and membership at the CIPP, who wrote her dissertation about payroll giving and led the implementation and promotion of the scheme, talked about the organisation’s success. “We knew from research that we needed a face to face event for an effective launch and that senior leadership would increase engagement, particularly if they signed up in person, publically. We have benefitted from the support of subsequent CEOs, our messaging and creative has evolved and we have put in place mechanics to ensure that we reach every member of staff, even those who work remotely.” Peter Lewis commented “Over the last thirty years payroll giving has been a hugely important way for people to support causes they care about. We’ve seen committed employers, passionate fundraisers and supportive partners across the sector create innovative and exciting campaigns that have raised millions and millions of pounds for charities in the most tax effective way. Over the next few years we know that payroll giving can grow and grow – we want to see more companies and employers start payroll giving schemes, or re-energise existing schemes, which will inspire people to give their long-term support.”

CIPP’s Karen Boffey and Shirley Harris

| Professional in Payroll, Pensions and Reward | December 2017/January 2018 | Issue 36 14

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