CLIENT SUCCESS
MARKETING HOW-TO
HOWTOWINAT B THE TRUTH, NOT A MAGIC BULLET
“You make it too easy to get newsletters printed. Each staff member I have worked with has been fantastic! We had concerns of how much time we would have to put into the newsletter, [but] it has been so simple. Great Legal Marketing and other lawyers there spoke highly of [The Newsletter Pro], so we felt good about our decision. It has been great!”
–Mecca Holland, Marcus Vaden Law
vacation alone, split between two trips: 10 days on one trip and five more on another trip. It’s one of our marriage rituals. This vacation comes on top of my taking the whole summer off (May 22–Sept. 3). I’ve had about seven prescheduled working days (like bootcamp earlier this month) that needed to be taken care of, but I’ve had very little work otherwise. It’s been relaxing.
As you read this, I’m very likely sitting on the beach with my wife in Cancun. We’re celebrating our 15th wedding anniversary, and we’ve now been together for 20 years. If I’m being honest, this time last year, I would have said we’d never make it to see this anniversary. I always do something epic for the anniversaries that fall every five and every 10 years. This year, we’re taking 15 days of
“I can’t believe it. The newsletter gets better and better. Graham — where do I start? Pure awesomeness . I feel like he gets how I would like to communicate. I can’t measure how much return I get from my newsletter, however, the response I get from clients and business partners is phenomenal. I know there is no one in my business doing this. It is a great relationship-builder. I went to see one of my longtime clients this week. She was able to tell me things about my family that we put in previous editions. I could tell she felt more connected with me. Thank you for making me look so polished!”
OUR BOOKSHELF
DOYOUR EMPL LIKEYOU? To Succeed, Start by Making Friends
lead you to success,” and while that might be a bit of a stretch, it can certainly put you on the right path. “How to Win Friends” is a gold mine of tips and tricks for building better relationships one question, compliment, and greeting at a time. The book is based on the idea that everyone needs to feel important and that giving a person that glow of self-worth is the best way to make a friend. If you want to be well-liked, Carnegie advises showing interest in people, smiling more, remembering their names, listening while they talk, and making it a point to discuss their interests.
Who would you be more likely to go the extra mile for — a friend or an acquaintance? The obvious answer to that question hints at a truth that has the potential to revolutionize your business: Strong relationships are the key to success. If you can turn your employees, contacts, and customers into friends, you’ll be better liked, more respected, and, in the end, more successful. All you need to make it happen is a copy of Dale Carnegie’s classic business book “How to Win Friends and Influence People.” Right on the cover, it promises to be “the only book you need to
–Duane Hamilton, Hamilton Insurance Group
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