SINESS!
You see, even if I personally work night and day on a marketing campaign for your business and it adds hundreds of new customers each year, you will never get a business that allows you to take the summer off and/or go on five vacations, including a 15-day vacation for your anniversary, if you don’t have solid systems in place beforehand. The reality is that adding more customers to a flawed set of systems and processes without a customer retention strategy in place is a horrible plan and won’t allow you to achieve any of your business or personal goals. But again, more customers is what everyone wants, even though for five or 10 years they’ve been working on getting more customers and are still struggling. Mark Twain once said, “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Well, guess what? The vast majority of entrepreneurs focus their time and effort on … more new customers, and, when you have a bucket as leaky and broken as the vast majority of entrepreneurs do, you get a slow- growth Groundhog Day business that sucks.
I’m happy to tell you how to win at business, but the issue is that you may not like the answer.
You see, what most people want is a magic bullet: an amazing tactic that will solve all their problems. The truth is those don’t exist. I don’t care which guru is promising what outcome and who else in our incestuous internet marketing world says they’re amazing. I don’t have a magic bullet, but I do have the truth and a massive amount of experience, so here goes nothing. When I speak to entrepreneurs, this is what they ask me all the time: “How do I get more customers?” Of course, we all want more customers, but adding more customers to a bucket of customers turned on its side, spilling water out the top, isn’t a good idea. In addition to losing customers before they ever really become customers (that would be the water spilling out of the bucket), the bucket has four baseball-sized holes also spilling water all over the place. When this is your business, adding more customers is a horrible idea, but that is what everyone wants, which is why so many people sell marketing products to solve those issues.
I have a few questions for you , though.
Do you want to be able to take the whole summer off? Spend time with the kids? Work on your hobbies? Lie on the beach? What if your business actually grew while you took the summer off or a 15-day vacation in Mexico and the Caribbean (without kids, I might add)?
Isn’t this the dream? Didn’t you set out to buy back your freedom and be able to enjoy life?
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YEES Beyond friendship, the book dips into strategies for developing influence in three different forms: getting people to do what you want, convincing them to come over to your point of view, and changing their patterns of behavior. With Carnegie’s tactics in your back pocket, you’ll soon have your office operating like a well- oiled machine. Expand your efforts to include current and potential clients and watch your retention and referral rates go up, even as you convert more leads. Carnegie does have one word of caution for business owners looking to use his book to get ahead: His strategies don’t work unless you’re sincerely interested in the people you attempt to cozy up to. Ultimately, the line between friendly and slimy can seem fine in business — so be sure to walk on the right side.
Have You Heard the Good News?
Hebrews 10:24–25 — “And let us consider how we may spur one another on toward love and good deeds, not giving up meeting together, as some are in the habit of doing, but encouraging one another — and all the more as you see the Day approaching.” Acts 2:38 — “Peter replied, ‘Repent and be baptized, every one of you, in the name of Jesus Christ for the forgiveness of your sins. And you will receive the gift of the Holy Spirit.’” Romans 5:3–4 — “Not only so, but we also glory in our sufferings, because we know that suffering produces perseverance; perseverance, character; and character, hope.”
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