The Shangri-La group comprises of 4 brands:
- Type: Five-star luxury hotels located in premier city addresses across Asia Pacific, North America, the Middle East, and Europe. - Service/Style: "To treat a stranger as one of our own", world-class service amidst tranquil surroundings, inspirational architecture and design, fine dining experiences. - Type: Five-star luxury resorts located in some of the world's most exotic destinations. - Service/Style: world-class five-star service in a relaxing and engaging environment, vibrant cultural experiences, recreational and rejuvenation activities, fine culinary delights. - Type: mid-market hotels located in the business hubs of Asia and the Middle East - Service/Style: practical choice for both business and leisure travellers, vibrant and professional environment for savvy travellers, a blend of thoughtful simplicity and the warmth and sincerity of Asian hospitality. - Type: a new five-star brand, launched in Shanghai and Beijing in 2011. - Service/Style: vibrant and buzzing atmosphere, spirited style and careful attentiveness, unique and functional designs, enthusiastic and intuitive service, inspirational experiences. - Type: a new brand of mid-range hotels, launched in 2014, and with hotels across key locations in Asia, including Singapore; Hong Kong; Beijing and Shenyang in mainland China; Manila; Penang and Johor in Malaysia; and Malé, Maldives. - Service/Style: “Leave Boring Behind “, catering to urban adventurers, delivers quality, comfort and value with a playful twist and friendly service., spontaneous experiences, unpublished insights and unconventional perspectives.
Shangri-La Hotels
Shangri-La Resorts
Shangri-La has its own frequent guest recognition and rewards program – Golden Circle . Founded in 1997 , the Golden Circle program has been acknowledged as being one of the best in the industry with over 2 million current members . The program has 3 levels: Gold, Jade and Diamond , with members receiving increasing recognition and acknowledgement of their individual preferences, as they move from one level to the next . They are rewarded with Golden Circle Award Points whenever they stay, dine or relax in CHI, The Spa (specific hotels). These can be redeemed towards accommodation, dining and spa at any participating Shangri-La hotel or resorts, Hotel Jen, or Kerry hotel. The GC Award Points can also be converted to Airline Miles on a participating Airline Partner of the guest’s choice. Benefits include: priority check-in; complimentary partner stays with breakfast, room upgrades and more. In 2018 , Shangri-La launched the new Shangri-La App . Fast and intuitive to use, it is available for iPhone and Android platforms, and can be downloaded from www.Shangri-La.com/App, iTunes and Google Play. The key functionalities include: Fast and Easy Booking ; Mobile Check-in/Check-out ; Manage Golden Circle Account ; and Redeem Rewards.
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