AICC Hosts Seminar To Build Customer Relationships AICC, The Independent Packaging Association, has opened registration on its latest sales seminar, Build- ing Long Term Customer Relationships, to be offered March 3-4, in College Park, Georgia. Taught by Keith Thomas, Director of Business De- velopment, Michigan City Paper Box Co., this seminar will help attendees learn specific and tangible ways to build trust, dependability and integrity throughout the entire sales process.They will also uncover hidden areas where these three character traits are most of- ten compromised and techniques to accelerate trust to help shorten sales cycles. The competitiveness of today’s print and packaging landscape often has us focusing on the short-term ben- efit – i.e., the close of a deal.While this is what all sales professionals want, there are different ways to go about getting there.With a longer-term perspective in mind, attendees will learn to close current deals while simul- taneously building a relationship with a client or pros- pect that will position them to order repeatedly after the successful execution of the first order. More infor- mation about the seminar and hotel reservation infor- mation can be found at www.aiccbox.org/calendar .
4 January 6, 2020 Flexo Market News
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