roasters about their success. Both Jon and Erin knew they had the self-motivation and desire to work for themselves and coffee roasting was a way to start their entrepreneurial journey, and they never looked back. In 2009 Jon and Erin decided to purchase a building in Bear River, Nova Scotia, and introduce micro coffee roasting to the area. They purchased a small commercial roaster machine that could roast 5 lbs of coffee beans at a time and began the plans for their new business, Sissiboo Coffee Roaster.
Jon and Erin Welch were born on the opposite coasts of Canada, and they met while tree planting in British Columbia 20 years ago. Both Jon and Erin were born and raised in small communities; Malagawatch, on the amazing Bras d’Or Lake shore of Cape Breton in Nova Scotia, and Telkwa, in beautiful British Columbia. They enjoy rural living and outdoor activities such as camping and canoeing. While working in small towns in British Columbia, Jon began to take an interest in the coffee culture he found on most main streets. He watched the small businesses with micro coffee roasters take off and gain popularity. On his days off he enjoyed drinking great coffee and talking with owners and
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 1 71
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