MAKING A CONNECTION The Art of the Warm Introduction by Kris McCarthy I n sales, one of the best ways to bypass the gatekeeper and reach the decision- maker is through a warm introduction. Having a mutual connection who can introduce you to the decision maker drastically improves your ability to pitch your idea and the chances of closing a deal or at worst getting a respectful no. I speak from my experiences as a B2B SaaS founder in the sports industry, but this strategy applies to most sales positions and industries selling B2B.
94 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 1
Made with FlippingBook - professional solution for displaying marketing and sales documents online