up and tell them the call went great and that you again really appreciate the introduction, they are going to be more likely to make more introductions in the future.
hop on a call and catch up a little bit before hitting them with the ask. Other times, a simple to the point email can suffice. Either way, you want to come off appreciative and grateful for their consideration and I also like to offer my help in return, something along the lines of “Let me know if I can help with any contacts from my network”. If they agree, be sure to give them a little context about the situation and I also like to send over a short couple of lines about our company that can aid them in crafting the introductory email. Once the introduction has been made, it’s important to thank and acknowledge the mutual contact in your reply for making the intro before addressing the decision maker and then adding them to BCC. It’s also important to follow up with the mutual contact after you’ve met with the decision maker to give them a quick update so that they’re not left wondering how it went. If you follow
Here are some key points to remember when executing this strategy.
Six degrees of separation is the theory that suggests that everyone in the world is connected through six or fewer social connections.
• Your network is your net worth. • Give before you receive. • If you don’t ask, you don’t get.
Follow these steps and I promise you’ll be more successful in earning warm introductions and closing more deals.
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 1 99
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