Tasmanian Hospitality Review - February / March 2023

Tourism Tasmania

Sarah Clark

I’d like to introduce myself as the new CEO of Tourism Tasmania.

this winter’ with a holiday to Tasmania. The campaign seeks to build on the success of the previous Off Season campaigns, positioning Tasmania as a ‘must do’ winter experience and driving visitation over a traditionally quieter period. Launching in key domestic markets in April 2023, the Off Season campaign will encourage visitors to find inspiration in Tasmania’s wild places, revel in our festivals and sample our unique creative spirit. We are also launching an intrastate campaign from May 2023 to generate awareness and advocacy for the Off Season among Tasmanians.

I started my career as a Tour Guide for Topdeck Travel, followed by global roles with STA Travel and most recently, was Intrepid Travel’s Managing Director for Australia and New Zealand. As a proud Tasmanian I’m honoured to take on the role and I’m looking forward to providing leadership to realise Tasmania’s vision of being a global leader in sustainable tourism.

Tourism in Tasmania is in great shape and the Tasmanian brand is stronger than ever.

As a hospitality operator, the main way you can get involved in the Off Season is to create a special Off Season offer for visitors that is exclusive to the cooler months. It can be a winter twist on something you already do, or it can be something new you want to try out. The Off Season is about delivering a special visitor experience that is different to your regular offers – a great opportunity to test new products and collaborations. The more creative your offer, the better! For more information on how to get involved in the

You’ll be pleased to know we’re currently seeing record spend from visitors with indicative results from the Tasmanian Visitor Survey showing total spend for the 12 months to October 2022 has reached $3.122 billion – the highest annual spend on record for Tasmania. The Tourism Tasmania team are currently working on the next iteration of the Off Season campaign, our invitation for visitors to refuel their souls and ‘wake up

42 Tasmanian Hospitality Review Feb/Mar Edition

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