Tourism Tasmania
Off Season and create a special Off Season offer, visit www.tourismtasmania.com.au.
an ATDW profile for your business to take advantage of this free marketing opportunity. You can set up an ATDW profile by visiting www.atdw-online.com.au Anecdotally, it’s been a busy and successful summer season thus far, despite the staffing challenges being faced across the industry. I commend you and your staff on maintaining the high level of service and hospitality that Tasmania is known for. I look forward to working with you to drive positive social, cultural, and economic impact to Tasmanians through a strong and sustainable visitor economy. Best of luck for the remainder of the summer season and your preparation for the Off Season.
We are also pleased to announce that the new Discover Tasmania App will be launching alongside the Off Season in April 2023. The app has many benefits including providing visitors with convenient access to information and tips (on things to do and what’s on) relevant to their location while they’re on the ground in Tasmania. A dedicated marketing campaign will begin in May to raise awareness of the app and encourage downloads. To have your business included on the app, be sure to create an ATDW profile and make sure it is kept up to date. If you’re not familiar with the ATDW, it is Australia’s largest tourism online database, allowing businesses to be promoted on numerous digital platforms that connect directly to consumers. This includes the Discover Tasmania website which receives over 2 million visits a year, and the soon to be launched Discover Tasmania App. I encourage you to set up
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