SHARE MELALEUCA: AN OVERVIEW CRITICAL BUSINESS-BUILDING ACTIVITIES 3
“What Melaleuca: An Overview does is instill belief in a brand-new business builder. They believe they can do it, and because they believe they can, they can. There are a lot of people who love what they see and leave the room saying, ‘Well, I can do that.’” – John Dufner, Corporate Director 3 So do what you would like your new Marketing Executives to do. This is an important and powerful principle. The most successful Melaleuca organisations always present Melaleuca: An Overview the same way every time. Why? Because they know others will follow their examples. Start by teaming up When you first begin building your Melaleuca business, giving Overviews will be a somewhat unfamiliar experience. That’s perfectly all right. Your enroler and customers of your support team will be there to help and to give Overviews for you until you’re ready. We strongly recommend that you begin by watching them give Overviews to your customers. Once you see them do it a few times, you’ll become more comfortable with the process and can take over as the presenter – usually about the time you advance to Director 3. Remember, what you do duplicates. If you use only a portion of the Melaleuca Overview or your own version of it, your team will not be able to duplicate it. Successful Melaleuca business builders use Melaleuca: An Overview because it’s simple and can be easily duplicated.
Share the complete Melaleuca: An Overview presentation
• Have they ever tried a home-based business before? • Are they married? • Do they have children? • What do they do for fun? • Would £/€ 500 per month help them in a significant way? • Does more time with their family mean anything to them? • Are they concerned about their finances?
Regardless of whether you anticipate that your customer will become a business builder, share the business portion of Melaleuca: An Overview in every presentation. Often, the only reason some individuals don’t build a Melaleuca business is because they don’t know the opportunity exists. Just as the business is important to share, every other element of Melaleuca: An Overview serves a purpose for your prospective customers. A format for every situation Melaleuca: An Overview is available in the following media formats, giving you the option to choose what will work best for you and your audience: • The online version can be found at eu.melaleuca.com. • The booklet is available to purchase and is perfect for one-on-ones, and you should always keep it on hand as a backup.
Know your audience As you begin your presentation, try to learn as much as you can about your audience. Ask questions about the following topics: • What do they do for a living? • Do they like their current job? • Are they satisfied with their income?
Use the answers you get from these questions to show each new customer how a Melaleuca business can help them achieve what they really want in life. Confirm attendance The day before the Melaleuca: An Overview presentation, call those you have invited to confirm the time and location. You’re actually confirming their attendance, so call to confirm – not question – attendance.
18 WELCOME TO MELALEUCA
SIMPLE STEPS TO SUCCESS 19
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