STRATEGIC ARTICULATION MAP
www.hi stor icwests idegardens .org
OUR PURPOSE What we will do to get there
OUR VISION What we want to see
We plant urban home food gardens to cultivate community relationships and encourage equitable development
Homegrown Food for a Rooted, Powerful and Resilient Westside
CORE VALUES Why we care?
What we do is free
We educate, don’t just serve
Long term commitment
Building relationship with family
Servant leadership
Building equity
VISION SNAPSHOTS
START SMALL August 2019
THINK BIG 2023
GROW FAST 2021
DIFFERENTIATORS What we must do di erently
Strengthen the hub in our spoke of systems
Manage our projects to completion. (Resources, Dates, Task Management, E ective Communication)
Develop tools that will help us succeed as we scale
Implement a structure for decision making and accountability
VISION SNAPSHOTS
START SMALL August 2019
• Growers become vendors to sell their items (shared retail)
• Accurate data to show our work and impact
• $50K budget (fully sta ed)
• Policy link from
• Workshop with
• Events in the Hub
community retention to community gardens
multiple grassroots organizations
(Monthly/Quarterly)
• Land use/zone
• Collaborators
• 2 more community members on board
regulatory support (Urban agricultural ordinances
(Use all the tools we need)
GROW FAST 2021
• Implemented reasonable/ controllable
• Relationship with policy
• O ce with sta and admins
making zoning
fundraising plan’
• Additional hubs with process to scale with sta
• Contracted
• Market space/ multi-use
relationship with health agencies/ organizations
with paid positions
• Urban fresh block demonstrates how food/health can work together
• Ecosystem of partners
• Developed
revenue or fee for scenic model
(workshops etc.)
THINK BIG 2023
• Many squares on map photo with Historic Westside Garden gardens
• Small scale
• Seven-day
commercial farms
farmers market
• Garden angels
• Historic Westside Garden acquired land (ex. Lake Claire Land Trust)
• Employing 100+ people with check in their hand
(advocate) speaking to city councils (with Historic Westside Garden shirts)
• On the map with
people moving from garden to market to kitchen (shows bubbling activity)
www.hi stor icwests idegardens .org
STRATEGIC PRIORITIES What’s most important to us
Economic Sustainability
Evidence Based Data
Community Engagement Events (Activation, Outreach, Involvement, Brand)
Advocating for Equitable Development
CRITICAL INITIATIVES What we need to do
Collect accurate data to show our work and impact • Focus on home garden data collection in 2019 • Identify data that is needed and how to collect it • Garden angels collect data • Create shared template for data • Garden angels review data to identify impact • Produce quarterly data snapshot Identify and Engage Collaborators (Use all the tools we need) • Steps: - Introduce them to HWG, invite to site to volunteer (corporate bonding), invite them to partner as - Identify and track organizations that we are interested in collaborating with (type, poc, etc.) - Create better process to engage community-based organizations ->steps they must take before partnering/ HWG confirm they have sta capacity - Create shared a source of families (community based)
Events in the Hub (Monthly/ Quarterly) • Use ‘involve’ not ‘engage’ (cliché) • Dinner with growers • Generating interest (buzz)- Making HWG cool • Be a presence @ community events (Festival of Light) Transform Westside Summit • Create E-newsletter “Garden Angel Spotlight” Workshop with multiple grassroots organizations • Share what we are doing and learn what they are doing in the Westside • “Garden Fair”- everything you ever wanted to know about home gardens • Identify likely organizations (health centers, senior centers, boys and girls clubs) • Connecting with youth 2 or more community members on board • Find people who are already interested in HWG or in similar activities • Meet and Greet event for potential members (breakfast?) • Fun ways for board members to interact with each other (clear roles) • Show Board that we are making a di erence
Land use/zone regulatory support (Urban agricultural ordinances) • Find resources to learn about local ordinances/regulatory lingo • identify partners/ education resources • Communicate the need • Gather information and materials • Advocate for new models • Participate in the development process • Start process for a demonstration of development and food
Growers become vendors to sell their items (shared retail) • Utilize Urban Fresh as reserve stream (dedicated) • Create reimbursement structure to incentivize growers through WGM • Coordination with other organizations to serve vendors or contract crops • Dedicated sta to Urban Fresh revenue garden and market garden • Point of sale system (cash/EBT/CC’s) • Inventory tracking • Education/ Food safety/Best Practice/Treasury • Empower Chris to manage program $50K budget (fully sta ed) • 10% (negotiable) flow from contracted growth • Corporate giving • Blank Foundation • Funds from other sources (reciprocal) • Fundraising deck for Comms • Data to support execution • P2P compaign • Flip Cause • Newsletters/ Calls to action/ intercom • Larger Nonprofits • Finance manager/ Grant writer • Event tix/ merch sales • DMBWE partnerships • Mercedes Benz events to recruit/fundraise • Water (Fresh) at VF • Opt in with ‘contract’
schedule/calendar for corporate volunteers
www.hi stor icwests idegardens .org
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