But there are special personal times in someone’s life, and they too are good times to market to an individual. At Moving Targets, we’ve been specializing in two of those times for over 25 years ... when people move and when they’re having a birthday. Most businesses miss those marketing opportunities because it’s not easy to make it happen. You need the data, you need the message, and you need to deliver it at just the right time. In today’s sophisticated world, using personalized one-to-one marketing can bring you outstanding results. If you think your business can benefit by reaching the new people who move into your neighborhood or those having birthdays, you should look at what we can do for you. Simply click here to check us out. If you like what you see, let me know, and I’ll help you get started.
Hi Shaun,
been providing proven done-for-you new mover and birthday campaigns for businesses just like yours for 25 years. I have some winning campaigns I can share with you about how this kind of one-to-one event-based marketing can help you grow your business. Let’s find a time to chat, and I’ll go over them with you. Click on this link here to schedule a call on my calendar for a short strategy session, and I’ll show you a simple, proven way for you to get more new customers to your business.
Have you ever noticed there are times in a person’s life when they react differently than they normally would? For example, Valentine’s Day, Easter, or Christmas. Tailoring your marketing message during these times is a good way to get a higher response rate, despite what others may have told you about marketing over holidays. Many of us celebrate the major holidays, but individually, we all have special occasions. What if you could target a message to a prospective customer’s specific special time? Two of the best special times to send a targeted message to someone are shortly after they’ve moved and for their birthday. But that level of targeting is sometimes easier said than done. Most businesses miss these opportunities because they don’t have the data on when these events are happening or proven campaigns that get results, and frankly, it is costing them a small fortune. Good news, though — having a targeted campaign surrounding special events doesn’t have to be difficult. Here at Moving Targets, we have
Talk to you soon, Jenna
P.S. During the strategy, you’ll walk away with no fewer than three killer ideas to grow your business, so don’t miss out on another set of new movers or birthdays. Schedule a call today.
Hopefully you can see that my email is much more likely to get a response simply based on the copy
Thanks, Jenna
changes. Let me point out a few of the major changes I made.
This email is all wrong. Here are my edits below, and after that, I will point out a few tips you can use to make your emails better.
Continued on page 6 ...
Have You Heard the Good News?
Matt. 5:16 - “Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven.” Luke 6:27 - “But I say unto you which hear, love your enemies, do good to them which hate you.” James 1:5 - “If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you.” Matthew 17:20 - “And He said to them, “Because of the littleness of your faith; for truly I say to you, if you have faith the size of a mustard seed, you will say to this mountain, ‘Move from here to there,’ and it will move; and nothing will be impossible to you.”
a bad choice. But that’s not always the case. Sometimes, you make the best decision given the information at hand, and the result still isn’t what you wanted. Instead of thinking this way, Duke recommends focusing on your decision-making process and accounting for luck, rather than ignoring it. After all, if you aren’t willing to risk a bad outcome, you’ll never take the risks needed to
grow your business. As the old saying goes, nothing ventured, nothing gained.
When somebody puts $1,000 dollars on the table and you have a 90 percent chance of collecting it, is that 10 percent going to scare you away? If so, you might want to read “Thinking in Bets” and reassess your decision- making process. After all, the life of your company depends on the decisions you make.
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