TFA Strategic Articulation & Fund Development Strategy

Size of Beneficiaries

13,000 supporters from social media

High Branding Awareness: Combination of traditional and social media a. Website has their 1. 2020 Priorities Report 2. newsletter, 3. a list of reports that have produced or collaborated with since 1998 4. a blog called TranForum that covers about the alliance, victories, challenges, and new bills, 5.TransForm E-news videos, 6. a list of their policy positions, endorsements, 7. TransForm in the news, 8. recommendations on state, regional and local policy and 9. list of press releases, 10. a list of upcoming events and volunteer opportunities, and 11. the reports of TransForm Transportation Equity Summits from 2012 to 2019 b. Active FB, Twitter, Instagram, Linkedin, Youtube, and Google pages and profiles that are clearly linked to their website on each page towards the side. These social media channels reach over 13,000 supporters c. Have branded themselves as a partnership seeking to TransForm communities, transportation and the future d. Their logo includes a long picture of people walking and bike including students, the elderly, and those with disabilities walking, biking from their home to the train or bus with trees lining their path which represents the diverse group of people they want to reach and their commitment to organize around transit development in addition to their environmental focus to prevent a climate crisis

Branding Awareness

Ashoka The California Endowment East Bay Community Foundation Federal Home Loan Bank Firedoll Foundation Ford Foundation Lisa and Douglas Goldman Fund The Health Trust Clarence E. Heller Foundation Kaiser Permanente James Irvine Foundation William and Flora Hewlett Foundation Resource Legacy Fund San Francisco Foundation Silicon Valley Community Foundation Surdna Foundation Union Bank Website List of Funding: http://www.transformca.org/about-us/financial-info

Donors

Funding Model 501c3 Alliances: 990 Forms

Big Bettor, Policy Innovator, Member Motivator

http://990s.foundationcenter.org/990_pdf_archive/721/721521579/721521579_201512_990.pdf

Board Chair:

Fanta Kamakate

Oakland Number: 510-740- 3131 Sacramento Number: 916-706-2035 San Jose Number: 409- 406- 8074 Email:

Point Person

webmaster@TransFormCA.org

Website and other Links

www.transformca.org/landing-page/our-approach

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TRANSFORMATION ALLIANCE STRATEGIC ARTICULATION MAP & FUND DEVELOPMENT PLAN REPORT

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