STRATEGIES YOU NEED TO
Creating a successful marketing campaign requires foresight and adaptability — especially these days. Technology and consumer habits are rapidly changing, and using what worked in 2018 won’t necessarily be the right move in 2019. To help you determine your strategy for the coming year, here are a few rising marketing trends worth your consideration. MARKET WITH A TRUSTED SOURCE eMarketer found that 30 percent of internet users have ad-blocking software installed on their devices, meaning that a big chunk of your audience will never see your online ads. But even users who do see online ads often don’t trust them. A 2015 Nielsen study found that consumers are far more likely to choose a company to do business with based on word of mouth, branded or editorial sites, and reviews. When planning your digital marketing strategy, learn how to incorporate these trusted sources in order to get your brand out there. OPTIMIZE FOR VOICE SEARCH How are you ranking on voice search? Asking Siri or Alexa to find something online brings up fewer results than searching through a web browser. ComScore estimated that half of all online research will be done through voice search by 2020, which means that if
THE TOP 5 AFFILIATED RETAIL INSIGHTS MOVING FORWARD IN 2019 As we step into a brand-new year, we want to take a moment and go over five of our best retail tips we shared with you in 2018.
too strong, pressing customers to buy their stuff, most people are going to walk away. What’s that perfect balance? Tailor your promotions around events like the Open to make them more personalized and exciting. 5. INCREASE RETAIL MARGINS: The easiest and best way to do this is with subscriptions. When you put your items on auto-ship, you make the process easy for everyone! Save yourself time and energy filling out order forms and focus instead on displaying your O2 drinks and bringing in those extra bucks.
1. SELF-CHECKOUT KIOSK: This simple POS system helped us double sales, and it’s on track to return $18,000 in incremental revenue for Friendship CrossFit. With the use of a Kindle, members can make quick and easy retail purchases. This is a big plus for our busy members, and it’s a big plus for us because it increases our drink sales. 2. $2 TUESDAY: When limited to one can per person, this is a fantastic retail tip to put into action. It’s also a great way to introduce people to new flavors in a cheap but smart way! Not only can you get people hooked on a specific drink they’ve never tried, but $2 Tuesdays encourage folks who’ve never had O2 to give it a chance. And, let’s face it, once they try one, they’ll be coming back for more! 3. BUILD FANTASTIC CASE DISPLAYS: Why put all your effort into creating a billboard when you can make your inventory do all the work for you? Setting up a display will draw the eyes of your gym members and say, “Hey! We’ve got some great drinks for you!” Anyone with 5–50 cases can build an impressive, creative display. 4. RUN PROMOTIONS ON RETAIL ITEMS: Everyone worries about being too “salesy” — a valid worry. If someone comes on — Jeff Binek, owner, Friendship CrossFit
Everyone at O2 looks forward to implementing and optimizing these tips and looking for new methods to assist any Affiliate’s business throughout 2019 and onward!
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