Creating value to all players on the property market
Efficiency and maximised potential selling price Payment for listing and value- added services
Mutually beneficial relationship Administration fee and sales commission
Home sellers Looking to maximise the success of their property sale
Real estate agents Finding buyers, marketing, connecting with sellers, market insight
Listing administration and recommendation
Audience
Business partners
Consumers Browsing for information and inspiration
Property developers Marketing projects and strengthening brand
Banks Generating mortgage leads and strengthening brand
Advertisers Reaching the most relevant audience
Buyers Searching for their next home
Essential factor behind Hemnet’s success
A unique business model with strong network effects Hemnet enjoys a strong, stable and scalable business model centered around building a leading platform where all the participants in the housing ecosystem can connect and fulfill their needs. It is built on a foundation of network effects, by gathering virtually all participants in the Swedish housing market in one place. Leveraging this position, Hemnet can develop products that
Home sellers The majority of Hemnet’s growth and revenue comes from home sellers, where Hemnet’s business model stands out most compared to international peers. Firstly, it is the seller who pays for the listing. Hemnet has a direct relationship with the home seller, who selects a listing package and pays for the service directly to Hemnet. This provides Hemnet with an effective channel through which products aimed at home sellers can be sold. Secondly, Hemnet has a win-win partnership with the real estate agents, where Hemnet contributes a revenue stream to the agent offices. An administration reimbursement is paid out to all agent offices for administrating and publishing a listing on Hemnet. Agents and Other Business Partners Because virtually all all buyers and seller in Sweden are on Hemnet, it is an important marketing channel for business customers operating in the housing market or adjacent sectors. This includes real estate agents, property developers, banks and other content-close businesses. Today, much of the revenue from these groups comes from display advertising. However, Hemnet is continuously developing new products and services based on our strong market position and the large and relevant traffic to Hemnet, in order to better meet the needs of our business customers.
enable a closer relationship with our consumers, as well as addressing the needs of each customer group through the most effective and relevant products and services. By building on our position as the go-to place for buyers and sellers, we can facilitate more connections, in turn leading to a more efficient property market for all, which strengthens Hemnet’s proposition to all our clients. Consumers 9 out of 10 of all transacted properties in Sweden are at some point listed on Hemnet. Every month, Hemnet sees approximately 51 million visits to our portal through all our channels. This means that Hemnet is the property portal where most participants in the property market gather in one place.
12 · Hemnet Group | Annual and sustainability report 2022
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