How we collect the data
31% of households within the panel have children and 69% do not.
Here is a summary of the key demographics of the panel after weighting
31%
Presence of children in household
69%
Yes
No
Household size is representative of the UK population in terms of numbers within each household that are included in the panel.
17%
28%
Household Size
1
2
36%
19%
3
4+
Panelists are also recruited from a regional spread of the UK. With 82% from urban areas and 18% from rural ones.
3%
6%
13%
19%
North East, Yorkshire & The Humber East Midlands & East of England North West &West Midlands
21%
Region
London & South East South West &Wales Scotland Northern Ireland
23%
16%
Again, social grade is commensurate with the split against social grade of the national population.
30%
31%
Social Grade
AB
C1C2
40%
DE
10
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