25% 25
What mail is received and when
18.8%
20% 20
16.5%
16.0%
15.5%
15.2%
13.2%
15% 15
10% 10
4.8%
5% 5
Total Volume Unaddressed
Addressed Letters Addressed Parcels
0% 0
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
We use the Establishment Survey to set targets for panel recruitment Recruitment of panelists has been targeted to a set of specific demographic variables, with a weighting exercise taking place to account for shortfalls in any key target groups. Household size, region and social grade were targeted to profiles established by the National Readership Survey – a gold standard in media measurement. Presence of children in the household, household tenure and household size were targeted to weights dictated through the initial Establishment Survey conducted through Kantar TNS.
Household size, region and social grade were targeted to profiles established by the National Readership Survey – a gold standard in media measurement.
9
Made with FlippingBook Learn more on our blog