1.2
Automotive
Addressed mail item reach
1.2
Political
1.2
Government/council
1.2
Medical
1.2
Tradesperson
1.2
Financial services
1.1
Retail
Charity
1.1
Utility
1.1
Quadplay
1.1
Leisure
1.1
Magazine/newspaper
1.1
Grocery
1.1
Mail order/online retail
1.1
Religious
1.1
Restaurant/takeaway
1.1
Letting/estate agent
1.1
0.0
0.5
1.0
1.5
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Addressed Advertising Mail Items n=8,553
How many individuals see each piece of mail?
The average reach across addressed mail is 1.2. Every item of mail achieves a reach of plus 1. Information from the Government or Local Council is more likely to be shared but alongside this Car Dealership or Car Manufacturer mailings are shared within the household at a higher rate. So for every 100 people receiving a mailing pack in these sectors each one is shared with another 20 people.
27
Made with FlippingBook Learn more on our blog