What do consumers do with their addressed mail?
4.8
Government/council
Addressed mail frequency
4.7
Utility
4.6
Medical
4.5
Grocery
4.4
Financial services
4.2
Retail
4.1
Mail order/online retail
Leisure
4.1
Charity
4.0
Tradesperson
4.0
Magazine/newspaper
3.9
Quadplay
3.8
Automotive
3.8
Letting/estate agent
3.5
Religious
3.4
Political
3.4
Restaurant/takeaway
3.3
0.0
1.0
2.0
3.0
4.0
5.0
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Addressed Advertising Mail Items n=8,553
How many times is each piece of mail re-visited?
The average frequency across addressed mail is 4.2.
The lowest frequency still means that an item is revisited, on average, over three times.
Top ranking frequency is Government and Council communications at a frequency of 4.8, closely followed by Utilities, Medical information, Supermarkets/Grocery and Financial and Insurance Services.
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