What do consumers do with their addressed mail?
What types of mail are revisited most often
5.0
4.4
4.4
4.2
4.0
3.9
3.6
3.0
2.0
1.0
0.0
Letter addressed to me
Letter addressed to someone else in the household
Addressed catalogue
Letter addressed to ‘household’ or ‘occupier’
Leaflet/flyer with an address
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Addressed Advertising Mail Items n=8,553
Do different households revisit mail at different rates?
Letters do command a higher frequency than catalogues or “partially” addressed mail. Leaflets and flyers are revisited 3.6 times.
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