JIC MAIL Mail Media Metrics 18.1.18

Which types of households share mail

2.0

1.5

1.2

1.2

1.2

1.1

1.1

1.0

0.5

0

A

B

C1

C2

DE

Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Addressed Advertising Mail Items n=8,553

Do different households share mail at different rates?

Sharing is highest amongst ABs and C2s, but only marginally different from the other socio-economic groups.

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