What do consumers do with their addressed mail?
Reach of addressed mail by household size
2.0
1.5
1.4
1.2
1.2
1.2
1.2
1.0
1.0
0.5
0.0
1
2
3
4
5
6+
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Addressed Advertising Mail Items n=8,553
Does the household size affect reach?
Single households do have a lower reach than those with two or more people. Of course the highest reach we see is within households where there are six or more occupants. Where there are more people to see mail the reach is naturally higher.
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