Reach of addressed mail by region
1.5
1.2
1.2
1.1
1.1
1.1
1.1
1.1
1.0
0.5
0.0
East Midlands and East of England
London and South East
North East, Yorkshire and the Humber
North West and West Midlands
Nothern Ireland Scotland
South West and Wales
Source: JICMAIL Q2&Q3, Kantar TNS, 2017. Base: Addressed Advertising Mail Items n=8,553
Are there regional differences for reach?
Reach by region is also a fairly consistent pattern but with slightly higher reach in the East Midlands and East of England and North East Yorkshire and the Humber.
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