What do consumers do with their addressed mail?
Addressed mail frequency by social group
5.0
4.6
4.5
4.0
4.1
4.1
4.0
3.0
1.2
1.1
1.1
2.0
1.0
0
A
B
C1
C2
DE
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Addressed Advertising Mail Items n=8,553
How do different socio-economic groups revisit mail?
Frequency does show some marked differences, with those in the higher social grades a bit less likely to go back to their mail so often. However those within C2 and DE social grades are more likely to return to their mail.
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