Addressed mail frequency by household size
5.0
4.4
4.4
4.3
4.0
4.1
4.0
4.0
3.0
2.0
1.0
0.0
1
2
3
4
5
6+
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Addressed Advertising Mail Items n=8,553
Does household size affect frequency?
In households that comprise couples they are a bit more likely to return to their mail, along with those in 6+ households. Typically households made up of four inhabitants tend to be young families and mature families who maybe have less time for their mail.
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