What do consumers do with their addressed mail?
Addressed mail frequency by region
5.0
4.5
4.4
4.3
4.3
4.2
4.0
4.1
4.0
3.0
2.0
1.0
0.0
East Midlands and East of England
London and South East
North East, Yorkshire and the Humber
North West and West Midlands
Nothern Ireland Scotland
South West and Wales
Source: JICMAIL Q2&Q3, Kantar TNS, 2017. Base: Addressed Advertising Mail Items n=8,553
Are there any regional differences in frequency?
The North East, Yorkshire and the Humber area and Northern Ireland have higher frequency rates than the North West and West Midlands.
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