1.2
Government/council
Door drop reach by sender
1.1
Mail order/online retail
1.1
Grocery
1.1
Political
1.1
Restaurant/takeaway
1.1
Retail
1.0
Medical
1.0
Charity
1.0
Tradesperson
1.0
Quadplay
1.0
Leisure
1.0
Letting/estate agent
1.0
Utility
1.0
Financial services
0.0
0.5
1.0
1.5
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Door drop items n=4,563
Door drop reach and frequency
For every 100 door drops that are sent out another 10 people will see them.
How many individuals see each door drop?
Like addressed mail the highest category for reach is for Government/Council communications. After this though the order changes and the top ranking sectors for door drop are Mail Order/Online Retailers, Supermarkets, Political Parties and Restaurants/Takeaways and Retailers.
39
Made with FlippingBook Learn more on our blog