What do consumers do with their door drops?
3.7
Government/council
Door drop frequency by sender
3.1
Grocery
3.1
Restaurant/takeaway
3.1
Political
3.0
Tradesperson
3.0
Leisure
3.0
Medical
3.0
Charity
3.0
Mail order/online retail
2.9
Retail
2.9
Quadplay
2.8
Financial services
Letting/estate agent
2.7
2.7
Utility
0.0
1.0
2.0
3.0
4.0
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Door drop items n=4,563
How many times is each door drop re-visited?
The average frequency for door drop is 3.
The frequency by sector reflects a similar pattern to that of reach by sector.
40
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