Door drop reach by item type
Vouchers/coupons
1.1
Information about entertainment or activities
1.1
1.1
Invitation/information about a specific event
1.1
Political content
Information about local services
1.1
Special offers or discounts
1.1
Sender’s contact details (e.g.website, phonenumber)
1.1
Information about products/services
1.1
Request for a donation
1.0
0.0
0.5
1.0
1.5
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Door drop items n=4,563
What types of door drop are shared in the home? Reach by door drop type has a fairly consistent pattern across all types of content.
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