What do consumers do with their door drops?
Information about entertainment or activities
Door drop frequency by item type
3.7
Information about local services
1.1
3.4
1.1
3.4
Sender’s contact details (e.g.website,phonenumber)
1.1
3.3
Invitation/information about a specific event
Vouchers/coupons
1.1
3.3
Special offers or discounts
1.1
3.1
Political content
1.1
3.1
Information about products/services
1.1
3.0
Request for a donation
1.0
2.9
0.0
1.0
2.0
3.0
4.0
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Door drop items n=4,563
What types of door drop are revisited most often?
The top ranking frequency is for information about entertainment or activities. Information about local services and details about the sender and how to reach them closely follow.
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