Door drop item reach by social grade
2.0
1.5
1.1
1.1
1.1
1.1
1.1
1.0
0.5
0
A
B
C1
C2
DE
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Door drop items n=4,563
Which types of households share door drop?
Door drop item reach by social grade is consistent across ABC1, C2 and DE.
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