What do consumers do with their door drops?
Door drop item reach by household size
2.0
1.5
1.3
1.2
1.1
1.1
1.1
1.0
1.0
0.5
0.0
1
2
3
4
5
6+
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Door drop items n=4,563
Does the household size affect reach?
Item reach by household size is consistent across most households showing a slightly higher reach in those households with more people in them and lower where there is only one occupant.
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