Door drop reach by region
1.5
1.1
1.1
1.1
1.1
1.0
1.0
1.0
1.0
0.5
0.0
East Midlands and East of England
London and South East
North East, Yorkshire and the Humber
North West and West Midlands
Nothern Ireland Scotland
South West and Wales
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Door drop items n=4,563
Are there regional differences for reach?
Item reach by region, again shows a consistent pattern but there are three regions that have a lower reach of 1 – the North West and West Midlands, Northern Ireland and South West and Wales.
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