What do consumers do with their door drops?
Door drop frequency by social grade
4.0
3.2
3.0
3.0
3.0
2.8
2.8
2.0
1.0
0
A
B
C1
C2
DE
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Door drop items n=4,563
Which types of households revisit door drop?
Echoing addressed mail, it would appear that those in higher socio-economic groups return to door drop less frequently than those in the lower ones.
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