Door drop frequency by household size
4.0
3.2
3.0
3.1
3.1
3.0
3.0
2.9
2.0
1.0
0
1
2
3
4
5
6+
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Door drop items n=4,563
Does household size affect frequency?
This is the only instance where household size does not seem to have as much of an impact on frequency, with frequency being highest in households comprising four people. And where there is only one person in the household the average times a door drop will be revisited is 2.9.
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