What do consumers do with their door drops?
Door drop frequency by region
1.5
1.1
1.1
1.1
1.1
1.0
1.0
1.0
1.0
0.5
0.0
East Midlands and East of England
London and South East
North East, Yorkshire and the Humber
North West and West Midlands
Nothern Ireland Scotland
South West and Wales
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Door drop items n=4,563
Does door drop frequency differ by region?
Frequency is highest in the North East, Yorkshire and the Humber and lowest in the South West and Wales.
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