Appendix II
Business mail item reach by type of mail
2.0
1.6
1.2
1.2
1.2
1.1
1.0
0
Magazine from a publisher or organisation we subscribe to
Leaflet/flyer with an address
Letter addressed to ‘household’ or ‘occupier’
Letter addressed to me
Letter addressed to someone else in the household
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Business mail items n=6,444
How many individuals see each piece of mail? Reach for business mail is the highest across all mail categories at an average of 1.2. It is least likely to be shared when the letter is addressed to the household co-ordinator, but still will be shared with a reach of 1.1.
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