Business mail item frequency by mail type
6.0
5.0
5.1
4.9
4.8
4.7
4.4
4.0
3.0
2.0
1.0
0
Magazine from a publisher or organisation we subscribe to
Leaflet/flyer with an address
Letter addressed to ‘household’ or ‘occupier’
Letter addressed to me
Letter addressed to someone else in the household
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Business mail items n=6,444
How many times is business mail re-visited?
Frequency is highest in those categories where it is personally addressed either to the household co-ordinator or to someone else in the house the household co-ordinator then passes it on to. This is consistent with addressed mail but higher in business mail overall.
53
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