Appendix II
1.3
Leisure
Business mail item reach by sender
1.2
Magazine/newspaper
1.2
Automotive
1.2
Medical
1.2
Government/council
1.2
Financial services
1.2
Charity
1.2
Quadplay
1.2
Tradesperson
1.2
Utility
1.2
Retail
1.1
Letting/estate agent
Grocery
1.1
Mail order/online retail
1.1
0.0
0.5
1.0
1.5
2.0
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Business mail items n=6,444
What types of business mail are shared in the home?
Business mail has a consistent reach of between 1.1 and 1.3 across key sectors like Travel/tourism/ attractions (Leisure), Magazines, Automotive, Medical, Government, Financial Services.
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