5.4
Utility
Business mail frequency by sender
5.2
Medical
5.2
Government/council
5.0
Leisure
4.9
Quadplay
4.9
Grocery
4.9
Financial services
4.8
Tradesperson
4.7
Magazine/newspaper
4.6
Retail
4.6
Letting/estate agent
Automotive
4.5
Mail order/online retail
4.5
Charity
4.4
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Business mail items n=6,444
What types of business mail are re-visited?
Business mail frequency is highest for Utilities at 5.4, followed by Medical and Government/Council information. But business mail has a consistently high frequency across all sectors. This is information consumers are returning to again and again.
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