Appendix II
Business mail item reach by mail type
News/update/ magazine articles
1.2
Appointment related information
1.2
Notification/reminder
1.2
Financial statement/bill/update
1.2
Administrative information (e.g.account details)
1.2
Loyalty reward statement
1.1
0.0
0.5
1.0
1.5
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Business mail items n=6,444
What types of business mail are shared?
Reach is fairly consistent across all the types of content that people receive.
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