Business mail item frequency by mail type
Appointment related information
5.3
Administrative information (e.g. account details)
5.2
Notification/reminder
5.1
Loyalty reward statement
5.0
Financial statement/bill/update
4.9
News/update/magazine articles
4.6
0.0
2.0
4.0
6.0
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Business mail items n=6,444
What type of business mail content is re-visited?
People return to appointment related information 5.3 times, to administrative information 5.2 times and to notifications 5.1 times. Whilst loyalty reward statements don’t achieve the highest reach the recipient is revisiting them on average 5 times.
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